ISE M: Marketing

Marketing 8e emphasizes the importance of adding value and explores specific marketing approaches by companies such as IKEA, DoorDash, Tesla, TikTok, Facebook, Hydroflask, and Netflix. It incorporates ethical & societal dilemma and social marketing features to reflect the ever-changing landscape, and includes examples and exercises.

Format: Paperback / softback
Length: 528 pages
Publication date: 18 March 2022
Publisher: McGraw-Hill Education

Marketing is a dynamic field that plays a crucial role in the success of businesses across various industries. In the latest edition of M: Marketing, published by McGraw-Hill Education, the emphasis on adding value remains a central theme, seamlessly woven throughout both the print and digital components of the textbook. Marketing continues to evolve as industry strategies and communication are shaped by significant factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition delves into specific marketing approaches employed by renowned companies like IKEA, DoorDash, Tesla, TikTok, Facebook, Hydroflask, and Netflix. It explores innovative products and services, as well as novel methods and channels, aimed at understanding how to effectively reach today's customers, particularly the Gen Z demographic, who are reshaping the marketing landscape.

To reflect the ever-changing landscape of marketing, M: Marketing 8e incorporates key features such as Adding Value, Ethical & Societal Dilemma, and Social Marketing into each chapter. The textbook offers a wealth of examples and exercises to enhance learning, including 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities. To stay current with the latest marketing trends and issues, students are encouraged to subscribe to the Grewal Levy Marketing blog (grewallevymarketing.com), which provides relevant discussion questions and insights into current marketing practices.

In conclusion, M: Marketing 8e is an essential resource for students studying marketing, providing comprehensive coverage of the field's key concepts, strategies, and practices. By emphasizing adding value, addressing ethical and societal dilemmas, and incorporating social marketing elements, the textbook features of the textbook help students develop a deep understanding of marketing and prepare them for success in their future careers.

Weight: 980g
ISBN-13: 9781265056704
Edition number: 8 ed