Marketing Research With R And Python

This book is for readers with little or no experience in programming in R and Python who wish to quickly learn what is necessary and be able to conduct marketing research by running tests easily. It covers important frameworks and concepts of marketing research for developing a new product and explains how to use R and Python to run tests.

Format: Paperback / softback
Length: 296 pages
Publication date: 20 October 2023
Publisher: World Scientific Publishing Co Pte Ltd

This comprehensive book is designed specifically for readers with limited or no prior experience in programming in R and Python, aiming to provide them with a fast and efficient pathway to acquire the essential knowledge and skills required for conducting marketing research. Numerous marketing research textbooks. Textbooks have relied on SPSS or SAS for years, but the advent of R and Python has brought about a significant shift. These powerful tools can now be downloaded and installed on personal computers for free, eliminating the need for instructors and students to access computer rooms within universities.

For any company seeking growth, there are two primary avenues: organic expansion of existing products or the successful launch of new products. In today's competitive marketplace, marketers must constantly assess whether it is the right time to develop and introduce new offerings to stay ahead of the competition.

This book serves as a valuable resource for those embarking on the journey of developing a new product. It encompasses essential frameworks and concepts of marketing research, equipping readers with the knowledge and tools necessary to navigate the complexities of this field. By leveraging the power of R and Python, students will gain the ability to run tests and analyze data, enabling them to make informed decisions and drive innovation in their marketing strategies.

Whether you are a marketing professional, a business student, or an entrepreneur seeking to expand your knowledge and expertise in marketing research, this book is an indispensable guide. It provides a solid foundation for understanding the principles and practices of marketing research, enabling you to apply your skills in real-world scenarios and achieve success in your endeavors.

ISBN-13: 9789811278693